BASMA.com, a MENA-focused orthodontics business located in the UK, has raised $3 million in a Series A round headed by MEVP, with participation from SOSF, IM Capital, and returning investors iSME, Cedar Mundi Ventures, and IFA Capital.
BASMA.com, a digital healthcare platform founded in 2019 by Dr. Cherif Massoud, is revolutionizing the orthodontics support experience through a chain of digitally-equipped clinics that offer faster and more precise treatments through its approved partners.
It helps its network of partner clinics to cure patients with mild to moderate instances of tooth crowding and spacing in an average of 6 months by using ISO and CE certified invisible dental aligners that are 3D-printed in-house.
Riyad Abou Jaoudeh, Junior Partner at MEVP, stated that
With the social changes happening across MENA, we believe that the future of dental care is linking patients with doctors digitally. We have been following Dr Cherif and his team for a while and are very excited about the progress made in serving clients across MENA using an end-to-end digital experience.
Dr. Cherif Massoud, CEO and co-founder of BASMA.com, elaborated
We believe in a full digital dental workflow and are equipping our network of clinics with all the digital tools necessary to offer accurate and effective treatments. At a click of a button our users are directly connected to their dentists and orthodontists. Our advantage and main strength is that we make all of the treatment planning in-house, we listen and take the feedback of the patients, transmit it to our network partner clinics and constantly improve our offering.
BASMA.com will focus on employing new people and increasing its geographic reach across the Middle East, aided by these additional resources. In order to reach additional cities and nations in the GCC, the business intends to expand its network of partner dental clinics across Saudi Arabia, the United Arab Emirates, and the region.